Calm App
Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Calm produces meditation products, including guided meditations, a book, narrated Sleep Stories, and health and meditation videos. Their primary product is the meditation app, available on iPhone and Android devices.
︎ See Calm Rebrand for main project ︎︎︎
Type
Solo Project, UI/UX, Visual Identity, Illustration
Tool
Figma, After Effects
Solo Project, UI/UX, Visual Identity, Illustration
Tool
Figma, After Effects
Problem:
How might we create a meditation product that feels less like a tool, more like a companion?
Mission Statement:
The rebrand aims to provide a stress-free experience for users. By leveraging daily check-ins and filtering keywords from each entry, the system can curate content most meaningful to the individual user. Additionally, the revamped app emphasizes the importance of setting long-term goals. It visualizes past data and shows progress within current programs, enabling users to track their journey toward achieving their objectives.
The rebrand aims to provide a stress-free experience for users. By leveraging daily check-ins and filtering keywords from each entry, the system can curate content most meaningful to the individual user. Additionally, the revamped app emphasizes the importance of setting long-term goals. It visualizes past data and shows progress within current programs, enabling users to track their journey toward achieving their objectives.
︎︎︎Competitor Analysis
︎︎︎ Key Insights & Solutions
︎︎︎ User Flow & Sketches
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How Might We
Showing the three major timestamps, from beginning of the day, to end of day; from daily check-in, to listening, and reviewing progress.
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Design System
View more details on Calm Rebrand Project.
Special Thanks: Instructor Roy Tatum