BFA graduate at ArtCenter College of Design. Former design intern @ Flowcode, Munchkin and SFMOMA. Currently open to freelance work ︎.
Calm App
Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Calm produces meditation products, including guided meditations, a book, narrated Sleep Stories, and health and meditation videos. Their primary product is the meditation app, available on iPhone and Android devices.
︎ See Calm Rebrand for main project ︎︎︎
Type
Solo Project, UI/UX, Visual Identity, Illustration
Tool
Figma, After Effects
Solo Project, UI/UX, Visual Identity, Illustration
Tool
Figma, After Effects
Problem:
How might we create a meditation product that feels less like a tool, more like a companion?
Mission Statement:
The rebrand aims to provide a stress-free experience for users. By leveraging daily check-ins and filtering keywords from each entry, the system can curate content most meaningful to the individual user. Additionally, the revamped app emphasizes the importance of setting long-term goals. It visualizes past data and shows progress within current programs, enabling users to track their journey toward achieving their objectives.
The rebrand aims to provide a stress-free experience for users. By leveraging daily check-ins and filtering keywords from each entry, the system can curate content most meaningful to the individual user. Additionally, the revamped app emphasizes the importance of setting long-term goals. It visualizes past data and shows progress within current programs, enabling users to track their journey toward achieving their objectives.
︎︎︎Competitor Analysis
︎︎︎ Key Insights & Solutions
︎︎︎ User Flow & Sketches
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How Might We
Showing the three major timestamps, from beginning of the day, to end of day; from daily check-in, to listening, and reviewing progress.
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Design System
View more details on Calm Rebrand Project.
Special Thanks: Instructor Roy Tatum