︎

Claudia Fung

Brand & Product Designer

Currently designing @ AREA 17.
Open for collaborations ︎
︎︎︎Info




Calm Rebrand


Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Calm produces meditation products, including guided meditations, a book, narrated  Sleep Stories, and health and meditation videos. Their primary product is the meditation app, available on iPhone and Android devices.

︎ See Calm App for more details on the app re-design ︎︎︎

Type
Solo Project, UI/UX, Visual Identity, Illustration

Tool
Figma, After Effects, Principle



︎︎︎ Brand Brief and Logo Animation





︎︎︎ Tagline



︎︎︎ Painpoints 



︎︎︎ Rebrand Focuses




︎︎︎ Illustration Style



︎︎︎ Poster




︎︎︎ Calm App
View more details on Calm App project. 






︎︎︎ Web Design




︎︎︎ Web Prototype

Homepage


Sleep Page


Stress & Anxiety Page



Mindfulness Page


Blog Page



︎︎︎ Meditation Guide
The Meditation Guide introduces the breathing practice in detailed steps, and talk through different types of meditations, and the purpose of practicing it.


︎︎︎ Playcard


A set of playcards are also developed based on programs on Calm. 
They can be used as inspiration for conversations.




︎︎︎ Social Media






︎︎︎ Process




Special Thanks: Instructor Roy Tatum