BFA graduate at ArtCenter College of Design. Former design intern @ Flowcode, Munchkin and SFMOMA. Currently open to freelance work ︎.
Bergamot Arts Center
Bergamot Arts Center aims to provide diverse educational opportunities for access to art and culture in the Santa Monica community, while also advancing the city’s cultural mission.
Type
Solo Project, Visual Identity, Art Direction
Solo Project, Visual Identity, Art Direction
︎︎︎Rebrand Goals
Engaging:
Creating unique touchpoints of each space (entrance-indoor-outdoor). Making the journey of discovering stories in this space interactive.
Vibrant:
Reflecting the core values of Bergamot Station being a space for the diversity in the community. Also as space for a range of art & culture events taking place.
Communal:
Reinforces to be a space for exchange of ideas, inspirations, and creativity.
Engaging:
Creating unique touchpoints of each space (entrance-indoor-outdoor). Making the journey of discovering stories in this space interactive.
Vibrant:
Reflecting the core values of Bergamot Station being a space for the diversity in the community. Also as space for a range of art & culture events taking place.
Communal:
Reinforces to be a space for exchange of ideas, inspirations, and creativity.
︎︎︎Current Logo![]()
︎︎︎Logo & Typeface
A modular system is designed for a unique typeface that references the industrial-style architecture and celebrates the history of renovation.
︎︎︎Brand Posters
Since collaboration is at the core of Bergamot Arts Center, also drawing inspiration from industrial-style architecture, the Moiré pattern is being applied to illustrate how overlapping shapes and lines can create depth. Through the strategic use of multiples, the community can craft something greater.
︎︎︎Event Posters
Sets of posters are developed for regular individual exhibitions, and also for quaterly events such as the Fall Open, and Pico-Popup. This is to create more exposure for the public to know what is currently on view in Bergamot Arts Center.
︎︎︎Visitor’s Guide
The lookbook is updated monthly to guide visitors on up-to-date events, seasonal cuisine in the two restaurants at Bergamot Arts Center, as well as the historical and cultural significance of the building. It also features a rotating artist interview at the end to encourage visitors to learn more about the body of work in the exhibitions.
︎︎︎
Spatial
The visual language focuses on creating five distinctive colors to reflect the five major buildings in Bergamot Arts Center. The overlapping treatment signifies collaboration between galleries during seasonal openings across multiple galleries.
︎︎︎Collateral
The range of collateral includes postcards, which can be collected during quarterly events, as well as tickets and memberships. Visitors can gain exclusive access to individual openings. A small map and catalog of the current exhibition are also given to visitors to provide a more seamless visiting experience.
︎︎︎Website
Through digital platforms, visitors can also get the latest updates and information on featured artists to better understand the artworks shown in upcoming exhibitions. A color system is also being applied so that visitors can easily locate galleries during their visit.
︎︎︎Social Media & Mobile Site
Special Thanks: Instructor Brad Bartlett, mentor Jade Milan