BFA graduate at ArtCenter College of Design. Former design intern @ Flowcode, Munchkin and SFMOMA. Currently open to freelance work ︎.
Calm Rebrand
Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Calm produces meditation products, including guided meditations, a book, narrated Sleep Stories, and health and meditation videos. Their primary product is the meditation app, available on iPhone and Android devices.
︎ See Calm App for more details on the app re-design ︎︎︎
Type
Solo Project, UI/UX, Visual Identity, Illustration
Tool
Figma, After Effects, Principle
Solo Project, UI/UX, Visual Identity, Illustration
Tool
Figma, After Effects, Principle
︎︎︎ Brand Brief and Logo Animation
︎︎︎ Tagline
︎︎︎ Painpoints
︎︎︎ Rebrand Focuses
︎︎︎
Illustration Style
︎︎︎ Poster
︎︎︎
Web Design
︎︎︎ Web Prototype
Homepage
Sleep Page
Stress & Anxiety Page
Mindfulness Page
Blog Page
︎︎︎ Meditation Guide
The Meditation Guide introduces the breathing practice in detailed steps, and talk through different types of meditations, and the purpose of practicing it.
︎︎︎ Playcard
A set of playcards are also developed based on programs on Calm. They can be used as inspiration for conversations.
︎︎︎ Social Media
︎︎︎ Process
Special Thanks: Instructor Roy Tatum