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Claudia Fung is a brand & product designer based in Brooklyn, NY. She holds a BFA degree from ArtCenter in Graphic Design, with an emphasis on brand identity and visual interaction design. She has interned at SFMOMA, Flowcode, and Munchkin, Inc. previously. Currently, she is crafting digital products @ AREA 17 .
Full portfolio upon request.
AREA 17 Holiday Card 2025
[Creative Coding]
[Product Design]
Created as continuation of the holiday generator from 2024. Applied as a key visual and interactive experience in the holiday newsletter campaign.
View project here
AREA 17 Card Generator
[Creative Coding]
[Product Design]
Created as a core apprentice individual project for design agency AREA 17, this brand assets tool opens up design creation to everyone, allowing non-designers to build their own branded experience. The project was designed, coded by me, and launched under AREA 17 during the 2024 holiday season.
View project here
Menil Bookstore
[Visual Design]
*Work under AREA 17
Role: Designer
Managed the implementation of the Menil Collection design system on Shopify, translating the existing brand guidelines into customized templates and storefront modules.
View project here
National Academies
Role: Designer, under design director
Virginia Museum of Fine Art
Role: Designer, under design director
Axiom Bio
[Visual Design]
Solo design work for biotechnology startup Axiom Bio, partnering with creative director Justin Barber through creative agency Glenwood.
Colorway Mixer
[Event Identity]
[Generative Design]
Event installation and Identity for AREA 17's first DEI event. Colorway Mixer a gathering for POCs working at creative agencies in NYC.
Shiroiya Hotel
[Visual identity]
Conceptual rebrand exploring the intersection of art, culture, and architecture at a boutique hotel in Gunma, Japan.
Calm
[Product design]
[Visual identity]
Hypothetical rebrand for Calm that repositions the app as a mindful companion for users' mental health journeys. The redesign curates personalized guidance and conversational programs, transforming Calm from a resource library into something more personal.
Wikimedia Foundation
[Visual identity]
Hypothetical rebrand for the Wikimedia Foundation, the parent organization behind Wikipedia. The project aims to establish a stronger physical presence for Wikimedia and build a coherent experience system across all their open-source digital platforms.
Mementra
[Font design]
A slab serif font inspired by old science magazine, designed for editorial usage in screen and print media.
